Aberdeen Report: iLoop Mobile Dials into Mobile Marketing ROI
Overview:
Some of the key questions companies ask when seeking to leverage the mobile channel for marketing purposes are “how does a company establish a strategy for mobile marketing”, “what are the tools and services required” and finally “how do you measure the success of a campaign?” All of these questions fold into the over-arching question: “how do you derive ROI from mobile marketing?” This Aberdeen derivative report provides important information and data relating to the strategies used by best-in-class companies to deploy mobile marketing initiatives, and how iLoop Mobile is providing the necessary platform and services to create, manage and analyze mobile marketing campaigns for return on marketing investment (ROMI) in the mobile channel. The derivative report includes detailed market/customer examples and success metrics/data on how iLoop Mobile is enabling market leaders such as Money Mailer, Access 360 Media, E! Entertainment and the Weather Channel to achieve successful returns on mobile marketing investments.
