Mobile Voice Channel Marketing (IVR)

Voice channel mobile marketing, including Interactive Voice Response (IVR), uses the most common phone functionality–the simple voice call. IVR allows consumers to opt in to mobile campaigns with a voice call, with the brand responding with a voice call or a text message. Conversely, consumers can send a text message to opt in that will instantly trigger a voice call back from a live or automated operator. Countless campaign ideas are possible with IVR strategies and tactics.