Why Go Mobile?

Since the rise of text messaging in Europe in the early 2000s, mobile marketing and mobile content distribution have been the most exciting new media developments since the Internet. The mobile channel is experiencing the same explosive growth, and has become the de facto third screen that many believe will surpass television and the Internet in term of its impact on industry and communications. Here are some ideas and stats to help put some scale on where mobile is today, where its growth potential is pointing, and its unique characteristics